Cannabis - What it Takes to Sell & Market a Legal/Illegal Product

Cannabis - What it Takes to Sell & Market a Legal/Illegal Product

When:

Wednesday, Sep 12th 2018

07:30 AM - 09:30 AM (PST)

Where:

Marsh & McLennan Agency (formerly Barney & Barney)

9171 Towne Centre Drive #150

San Diego, CA

Business
Non-Consumption

Event Description


How would you market a product that is illegal in 84% of the country? Medical marijuana use is currently legal in 29 states, with eight of them allowing its use recreationally, including California. In 2018 California became the single largest legal market in the world for weed, with predicted sales to exceed $5 billion in the first year alone. While the basic retail principles may be the same, the products and industry dynamics are anything but ordinary. During this lively panel, we will discuss the many challenges, opportunities, pitfalls, and risks of building a business around the pot industry.

Our Panel:

Kendra Losee, Founder/CMO, Mota Marketing

Christian Valdez, CEO, Traffic Roots

Ken Schmitt, CEO & Founder, TurningPoint Executive Search and SMLA (Moderator)

Refund Policy

This event accepts refunds until 1 day(s) before the event.

S
HOSTED BY

Sales & Marketing Leadership Alliance