Saturday, Jul 6th 2019
10:00 AM - 04:30 PM (EDT)
Boxboro Regency Hotel
242 Adams Pl.
Learn how to get noticed with the same tips and tricks that massive brands use to build customer bases—and profits, of course.
Throughout the worksessions, you’ll explore the core elements of your brand, identify its archetype, build a corresponding character, and create your brand’s mood board. In addition, you’ll write and practice your elevator pitch, learn packaging tips and tricks, and hone your messaging & claims.
Branding 101: Stand out. Sell more. Discover how to increase your company’s value and the efficiency of your marketing and advertising through the power of branding. Learn why branding matters, how it differs from marketing and advertising, and what shortcuts you can use to build a strategic, consistent, and powerful brand.
Intensive Brand Makeover: Philosophy. Explore the philosophical elements of your brand to create your strategy, value proposition, and a clear elevator pitch.
Intensive Brand Makeover: Personification. Create your own brand character using the methods that Fortune 500 companies use to increase their brand value.
Packaging Tips & Tricks Workshop. Learn how to create packaging that stands out without breaking the bank. Establish your brand’s position on sustainable packaging, and understand best practices for selecting the right packaging partner.
Messaging & Health Claims Review. Bring your messaging, packaging & marketing materials for suggestions on how to stay within FDA guidelines.
This event accepts refunds until 7 day(s) before the event.